Below is a brief overview of my design process. Whether we’re developing your brand, a custom illustration, or any type of design project, we’ll collaborate at each step to ensure the final result is thoughtful, original, and aligned with your goals. My aim isn’t just to deliver great work, but to build a creative partnership that lasts.

STEP 1: Initial Meeting

  • In-person or over Zoom

  • We’ll discuss your brand, your needs, and creative goals

  • I’ll provide a typical price range and timeline

After our conversation, if you’re interested in moving forward, I’ll send a proposal outlining the deliverables, fixed pricing, general timeline, and terms.

STEP 2: Research & Concepts

  • I’ll research your audience, goals, competitors, etc.

  • I may follow up with a few questions to help clarify direction

  • Initial concepts and sketches will be developed based on the research

  • We’ll review the research and concepts together

STEP 3: Design/Illustration

  • I’ll refine the selected direction based on your feedback

  • We’ll stay in touch to ensure everything stays on track

STEP 4: Final

  • Everything is refined and finalized

  • I’ll prepare and deliver all files for print and/or digital use.